Who are your coaches?
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” He was an advertising executive and copywriter, and is known globally as one of history's greatest marketers.
Anybody looking to up his or her marketing game would to well to look in to Ogilvy's work. His quotes live on as hard rules for making the best of one's marketing and advertising:
- “The best ideas come as jokes. Make your thinking as funny as possible.”
- “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
- “Our business is infested with idiots who try to impress by using pretentious jargon.”
His words live on like proverbs in the hearts of those who seek to succeed in marketing and advertising.
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Who are your coaches?
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” He was an advertising executive and copywriter, and is known globally as one of history's greatest marketers.
Anybody looking to up his or her marketing game would to well to look in to Ogilvy's work. His quotes live on as hard rules for making the best of one's marketing and advertising:
- “The best ideas come as jokes. Make your thinking as funny as possible.”
- “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
- “Our business is infested with idiots who try to impress by using pretentious jargon.”
His words live on like proverbs in the hearts of those who seek to succeed in marketing and advertising.
